Proven Expertise Since 1987

Industrial Marketing Engineered for Results

Helping manufacturers, distributors, and engineering companies generate more high-quality leads that turn into sales opportunities.

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

Achinta Mitra, the Marketing Engineer

Achinta Mitra — the Marketing Engineer

Technical Marketing for Engineers by an Engineer

Achinta Mira - Marketing Engineer

Technical marketing is different from B2C marketing. Decisions are usually made by a committee of stakeholders and rarely, if ever, by an individual. This requires a deep understanding of how engineers and industrial buyers make buying decisions. Addressing their challenges and needs at every stage of their customer journey is the crux of industrial marketing.

Hello, I’m Achinta Mitra, the chief content creator, and owner of this site. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial and manufacturing marketing company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

We Solve Marketing Problems to Help You Succeed

Marketing Solutions Proven to Meet the Needs of Industrial Companies

My team at Tiecas and I provide tried and tested industrial and manufacturing marketing strategies and tactics that produce measurable results for you. We’ve been doing it for over three decades, and I know we can do it for you. We offer three core marketing services along with solutions for SEO & SEM and Integrated Marketing.

Industrial and Manufacturing Marketing Articles

Landing Pages for Industrial Lead Generation

Landing Pages for Industrial Lead Generation

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social media channel. Note, this is not the same as promoting your blog posts via social media channels for site traffic….

3 FAQs About Manufacturing Content Marketing

3 FAQs About Manufacturing Content Marketing

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my own experiences, I’ll refer to research findings from the report Manufacturing Content Marketing Insights for 2021 published by the Content…

Industrial Customer Journey and the Digital Experience

Industrial Customer Journey and the Digital Experience

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them and is not taken seriously. Why do I say that? Let me give you two examples. Example #1: Conversation with…

Case Studies—Proof of Results Delivered

What People Say…

Mr. Mitra is not only a master at addressing the technical issues of website design but he is also an expert in the art of translating technical product information into easily understandable text for customers.
C. S. Rohrich
SPANWELL SERVICE INC.
Wow, you’ve really understood our situation and am impressed by your understanding of what we need to do.
Gary Pashaian
MONROE ENVIRONMENTAL CORP. INC.
A Primer on Industrial Content Marketing

A Primer on Industrial Content Marketing

A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.