Landing Pages for Industrial Lead Generation

Landing Pages for Industrial Lead Generation

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social media channel. Note, this is not the same as promoting your blog posts via social media channels for site traffic….

Industrial Customer Journey and the Digital Experience

Industrial Customer Journey and the Digital Experience

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them and is not taken seriously. Why do I say that? Let me give you two examples. Example #1: Conversation with…

Using CAD and BIM Files in Manufacturing Content Marketing

Using CAD and BIM Files in Manufacturing Content Marketing

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for manufacturers of components and parts. Why do I say that? Because 82% of CAD/BIM downloads turn into actual sales. They…

Content Marketing for Manufacturers is filling the Trade Show Void

Content Marketing for Manufacturers is filling the Trade Show Void

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not surprising then that manufacturing marketers have turned to content marketing strategies and tactics in a big way. Hard data tell…

Manufacturing Marketing in the Age of Industry 4.0

Manufacturing Marketing in the Age of Industry 4.0

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results to be precise. In short, there is a lot of information out there to the point of being overwhelming. What…

Unique Challenges in Manufacturing Content Marketing

Unique Challenges in Manufacturing Content Marketing

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Some of these may…