Industrial and Manufacturing Marketing Articles

content marketing for manufacturers for trade shows

Content Marketing for Manufacturers is filling the Trade Show Void

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Reading Time: 4 minutes
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not surprising then that manufacturing marketers have turned to content marketing strategies and tactics in a big way. Hard data tell…
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Manufacturing marketing in Industry 4.0

Manufacturing Marketing in the Age of Industry 4.0

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Reading Time: 6 minutes
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results to be precise. In short, there is a lot of information out there to the point of being overwhelming. What…
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Industrial lead generation - MQL vs SQL

Industrial Lead Generation – MQL vs SQL

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Reading Time: 5 minutes
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads…
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Industrial marketing coaching

Industrial Marketing—You Want Coaching With That?

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Reading Time: 4 minutes
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?” It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions…
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