Industrial and Manufacturing Marketing Articles

Industrial blogs - IMT

Industrial Blogs are Essential in Lead Generation

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Reading Time: 4 minutes
Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial…
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content preferences of engineers

Content Preferences of Engineers and Industrial Buyers

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Reading Time: 5 minutes
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content. While everyone wants to reach the final…
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Content marketing for manufacturers

Content Marketing for Manufacturers: Are You Using its Full Power?

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Reading Time: 5 minutes
My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank high. We’ve read that content marketing is the way to go. Can you help us?” There is absolutely nothing wrong with that stated goal for…
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technical content creation

Technical Content Creation for Manufacturing Marketing

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Reading Time: 3 minutes
Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers? “64% of manufacturing marketers outsource at least one content marketing activity; content creation is the activity they’re most likely to outsource (87%).” (Source: Manufacturing…
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Industrial Marketing in 2020, my interview with Pete Hoelscher

Industrial Marketing in 2020 and Beyond

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Reading Time: 20 minutes
Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in 2020 and the challenges that manufacturing marketers may face in the new year and beyond. I get to hear firsthand from my industrial clients about…
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Email Marketing for Manufacturers

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

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Reading Time: 4 minutes
Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and independent third-party sources [rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Email marketing for manufacturers continues to be…
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