Industrial and Manufacturing Marketing Articles

Manufacturing Content Marketing

The State of Manufacturing Content Marketing 2020

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Reading Time: 5 minutes
Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Yet, challenges remain as the survey shows and the reality that I see with my manufacturing…
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Website Design for Manufacturers

5 Critical Components of a Successful Website Design for Manufacturers

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Reading Time: 6 minutes
Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the…
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How to market to millennial engineers

Marketing to Millennial Engineers

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Reading Time: 4 minutes
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. Yes there are many key differences in how you market to…
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Content Marketing for Industrial Distributors

How Industrial Distributors Can Use Content Marketing

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Reading Time: 3 minutes
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time….
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Industrial Marketing Budgeting and Planning

Industrial Marketing Budgeting and Planning

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Reading Time: 4 minutes
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst…
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