Industrial and Manufacturing Marketing Articles

How Are B2B Marketers Using Web 2.0 Tools?

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I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top 100 most influential people in B-to-B marketing” by Crain’s BtoB Magazine. In the article she writes, “For the most part, the new media are still…
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The launch of Industrial MarCom Blog

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I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible for generating high-quality leads for industrial products and engineering services. Here you will find not only my views but also access to third-party case studies,…
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