Industrial and Manufacturing Marketing Articles

Industrial marketing reserach

Industrial Marketing for Manufacturers: New Research Findings

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Reading Time: 5 minutes
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either. Marketing to engineers and technical professionals has always been a challenge. FYI, I’m one of the keynote speakers at the…
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Have Concerns About Inbound Marketing for Manufacturers?

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Reading Time: 4 minutes
Conversations about inbound marketing for manufacturers invariably lead to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find…
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Manufacturing Content Marketing Can Be Confusing and Difficult

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Reading Time: 4 minutes
I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. 64% of manufacturing content marketers say their organization’s content marketing is much/somewhat more successful compared with…
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The Importance of Industrial Email Marketing for Targeting Engineers

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Reading Time: 4 minutes
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. I say that…
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Industrial Lead Generation for Sales – It’s Complicated!

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Reading Time: 5 minutes
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins…
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